Our goals - they are clear and simple.

We want to provide an easy and cost effective way for responsible web site owners to be able to show that they abide by a recognized set of principles for internet usage - that they are good NetCitizens.

We want to encourage responsible and accountable Internet usage.

We want to encourage freedom of expression, but discourage harmful actions.

These goals above are embodied in our Compliance Policy & Code of Conduct - summarized below.

  The Protection of Children from Inappropriate Content

The Internet has facilitated the dissemination of information in a manner we have never experienced before. Whilst this has mostly been good for mankind, and has reinforced freedom from domination and censorship, the darker side is that more and more children are being inadvertently exposed to inappropriate material.
We therefore support all policies, programs, and software tools which can assist with controlling the content minors might see. We support ICRA and its aims.

  The Protection of Individual Privacy

The conduct of business on the Internet often necessitates the collection of Personally Identifiable Information, but it is important to protect and respect the rights of those from whom the data is being collected.
Therefore, where applicable, we support all web site owners establishing and publishing their policy on protection of privacy.

  The Protection of Consumer Rights

Every reasonable attempt will be taken to ensure on-line commerce and transactions initiated via the Internet, protect consumer rights to at least the extent expected with normal non-Internet business.

  Security of On-line Transactions

Web site owners will strive to implement a commercially reasonable level of security for all on-line financial transactions and the site will clearly indicate the level of such security.

  Promotion of Ethical Advertising and Use of the Web

Both the web site itself and any associated marketing techniques will be ethical and lawful. Any spamming activity is unacceptable.