Read the Code of Conduct, and make sure your site and policies comply.....go
Read the Agreement fully, it legally binds you - are you happy to sign?...go here
Complete the on-line form ...start here
You get to achieve instant credibility for your web site..read
You maximize your marketing efforts.
You give assurance to potential clients.
You proudly pledge a commitment to your principles......and much more.
and you may find these two articles interesting:
"Web Sites Find Security Seals a Boon for Business"
"Trust Me - I'm a .com
The problem of reassuring shoppers in electronic retail environments."